What Does 5th Grade Persuasive Essay Topics Mean?

What Does 5th Grade Persuasive Essay Topics Mean? The 5th Grade Persuasive Essay Topics Game There are various sorts. The writers ought to be able to stick to the directions given in order to avoid revisions and make sure the clients are fulfilled by the quality of work. As you read each post, underline parts that provide you ideas you may use to support various pieces of your paper. Our customer support will gladly tell you whether there are any special offers at the present time, and make sure you are getting the very best service our company may deliver. The Basics of 5th Grade Persuasive Essay Topics Generalizations Avoiding general statements or generalizations is a significant tool to generate a potent statement. Present a Simile or Metaphor Similes and metaphors are some of the the most effective linguistic devices out there. Expository writing's major goal is to explain. High school and elementary students will need to discover the advantages of a healthful diet and learn about foods that support this diet program. Many debate what a suitable age to get a cellphone is. Technology or social networking topics are something which everyone wishes to investigate because so a lot of us are concerned about our own use of phone and societal media. Even children are getting to be obese and developing type two diabetes. The Number One Question You Must Ask for 5th Grade Persuasive Essay Topics Moreover, the business should have experienced speech writers in order to have the ability to provide persuasive speech. As an example, writers who have less one year experience may not have the ability to provide persuasive speech. Your audience ought to be able to fix the issue. Addressing the proper audience is critical. What 5th Grade Persuasive Essay Topics Is - and What it Is Not Although having the ability to write persuasively can look like a challenging thing for children to learn, remind them that everyone has valid opinions. You've got no clue where to get started. Don't hesitate to be creative, but don't forget to directly handle the question you've been asked! The question could possibly be part of your introduction, or it may make a terrific title. How to Choose 5th Grade Persuasive Essay Topics Still, online courses aren't the solution. For example, the students find it difficult to choose the most suitable topic. On the flip side, writers who have over five years experience are ready to opt for the very best topic and develop it in line with the needs of the customer. Understanding how to choose and prepare healthful and nutritious food is a really important skill in life. The most important point of having you compose the essay is to find out how much you understand about what you're being taught in class. The experience the writers have determines the sort of work they're ready to offer you. The very truth that continuation schools exist proves the point that numerous children simply cannot cope with th e demands of homework or other facets of normal school. There's a rotation at school, and it's your decision and your class to produce a lunch menu for the week. Over the duration of the calendar year, the student takes 8 unique classes. The school day ought to be shorter. You might have to compose such an essay for one of your classes apart from English. Sociology essays handle the study of human social behavior in a society, therefore, it is quite interesting for the students who want to know more about human psyche but boring for people who don't like studying their species. These topics aren't suggested for middle school students. Just like any students, the ideal essay topics are the ones that relate to the kids. When it is argumentative or informative essays, you must develop a topic that may grab the interest of the reader very quickly and this isn't such an easy job. Most issues can have essays on all the above mentioned questions. Persuasive essays are a fantastic method to encourage the reader to check at a particular topic in a different light. Writing and essay is an excellent method to talk about your own ideas with different individuals. If you're going to compose an interesting, unique essay, you will have to do research. Think about your essay's thesis for a promise to your audience about what type of analysis you've made for the books and allow it to be specific. To begin with, you may want to take a look at my list of 150 topic tips for essays that explain. PaperCoach can assist you with all your papers, so take a look at the moment!

The Reality Of Reality Television Shows Essay - 2087 Words

Reality TV shows are a type of program that film real/ordinary people, with a notion of entertainment than information. These programs attempt to show how an ordinary person behaves or react in their daily life or in certain situation. Shows that promise more drama, suspense, romance, laughter, etc. that one could relate to real experiences, is what audience enjoy. Reality TV shows are a genre in which real people are shadowed closely by cameras. Television shows have the power to shape one perspective towards various aspects of life and it the society that relegates individuals to be competitive and exploitative of individuals and situations to make sure their survival. The various ideologies presented through reality TV shows are quiet successful as the word ‘reality’ itself suggests that its based on real people and what the viewers see is a real life representation of people and their actions. The show - ‘America’s Next Top Model’ is a successfull y running American reality television show till date with 22 seasons (‘Cycles’) and an upcoming season in December 2016. This reality TV show is more like an interactive competition among the contestants/models to fetch the title of ‘America’s Next Top Model’ and mostly importantly a career in the modeling industry. The show was premiered on May 20, 2003 and originally aired on UPN, which was later taken over by VH1. This show presents models that are real people and not actors/celebs; they are constantly shown competingShow MoreRelatedThe Reality Of Television Shows1276 Words   |  6 Pages This Is What The Reality Of TV Is. The popularity of reality TV shows lately do not amaze me, in the society today, people admire excessive pride than high moral standards. A lot of shows which need to be cancelled portray and teach a lot of bad behaviors. Although these reality TV shows may make us laugh or even amaze us with its characters, who are bad influences to the society especially children. These shows gives us a picture of how people are drasticallyRead MoreThe Reality Of Television Shows962 Words   |  4 Pageswe see on television and magazines eventually becomes our standard of reality and desire. George Gerbner made that statement. He was a professor of communication, the founder of cultivation theory and a media critic. I agree with him, what the media shows us is what becomes norm in our lives, because the media can shape how we view certain things and how we feel about ourselves, changing our reality at a whim or over time. Television shows are very influential, especially reality TV shows, more specificallyRead MoreTelevision And Reality Television Shows Essay1776 Words   |  8 Pagesviewers’ lives. People do not just watch a television show, they tend to normalize the characters and their roles into their day to day lives. When analyzing the media and focusing on drama and reality television shows, the impact that these shows have on some of their women viewers are noticeable. Television drama shows are fictions that the average person can relate to. They are made with real life problems that people can sympathize with. Television dramas have become the newest therapy to peopleRead MoreThe Reality Of Television Shows1370 Words   |  6 Pagesthousands of people tune in to watch their favorite television shows. A 2015 study found that the majority of the viewers are women and some of the most popular television shows are based on crime drama (Parrott 70). It does not matter if the shows are c omplete fiction or narratives and reenactments of a real crime that has taken place the gore, violence, and pure disgust keeps these viewers coming back week after week. These crime based television shows portray women in traditional gender roles, normallyRead MoreThe Reality Of Television Shows1374 Words   |  6 Pagesfavorite television shows. These people sit down with snacks in hand, waiting for new drama to unfold. A 2015 study found that the majority of the viewers are women and some of the most popular television shows are based on crime drama (Parrott 70). It does not matter if the shows are complete fiction or narratives and reenactments of a real crime that has taken place. The gore, violence, and pure disgust keeps these viewers coming back week after week. These crime-based television shows portray womenRead MoreThe Reality Of The Television Show Friends1385 Words   |  6 Pages Friends is a popular American television show that aired on NBC. The show first aired on September 22nd 1995 and the last episode aired on May 6th 2004. The show lasted ten years, which covered two decades, and covered a lot of what is considered to be America’s culture today. The producers of the show wanted to represent what people’s lives of that age and time were like on a daily basis; the purposelessness, the non-stop coffee drinking, the quest for spouses, and the feeling that they were â€Å"stuckRead MoreEssay on Reality Television Shows1317 Words   |  6 Pagesrecently related to those figures, involved in Reality TV. There is no exact definition of Reality Television and people also have different opinions of what it is. But it tends be a combination of genres such as: documentary, drama and many other genre’s depending on the type show. It can also be described as ‘ a hybrid of non-fiction and entertainment elements’. Charlie Parsons, creator of the television show, Survivor defines reality TV as ‘Shows containing producer created environments thatRead MoreThe Effect of Reality Television Shows2018 Words   |  9 PagesTelevision has become a significant part of our daily lives.Despite vast internet network developments, many people in the world still spend significant timewatching television. According to the article â€Å"Television viewing at all-time high† from the Los Angeles Times, â€Å"†¦the average American now watches more than 151 hours of TV a month. That is about five hours a day†. (www.latimes.com). People still get important information from their TVs and are also entertained from this same source. TelevisionshowsnowadaysRead MoreThe Concept Of Reality Television In The Truman Show And The Truman Show742 Words   |  3 PagesThe concept of reality TV was amplified with the film The Truman Show in 1998. On television, it is largely debated which show was the first â€Å"reality TV show† since some may class them anywhere from ga me shows to documentaries, such as â€Å"Survivor† or â€Å"COPS†. Reality TV centers around characters who engage in current day life and situations, often true situations which are unscripted and spontaneous, captivating audiences by putting them in the shoes of cast members to see if they judge situationsRead MoreThe Reality Of Television Shows Influences The Politics And The Culture Essay1446 Words   |  6 PagesReality television shows are the usual genre of programs in the 21st century. These programs show the reality of what happens in real life. They are not like movies or series that are being acted or are done based on actual stories. The characters shown in these shows are the real people who act. Keeping up with Kardashians, Love and hip-hop, and the Police women of Cincinnati are some of the recent reality TV shows that are aired on American TV channels. Keeping up with the Kardashians is about

Online Shopping For Electronics - Apparel - Computers - Books Amazon

Question: 1. The current competitive position together with future business projections in volume and value terms for the next 3 years. 2. The identification of new strategic marketing applications for growth from market penetration, market development and product development. 3. How market penetration can be sustained by addressing : -Marketing Mix Strategies Digital Marketing Communications Customer Relationship Management? Answer: Introduction Amazon.com developed an Amazon Kindle which is a software and hardware platform that has been designed to store and view electronic books (e-books). The e-book readers have primarily served the customers who demand for the latest technology and are ready to pay the prices for the products on premium rates. There are various market segments that the company targets and serve each of them with their demographic and geographic needs. The strategic goal of the companys marketing plan is basically to serve its clients on effective basis and deliver the product on time. The report discusses the competitive position of the company with other organization and plans the market strategies to penetrate the growing market for the next three years through digital marketing communication as well as managing the customer relationship by satisfying the needs of customers and serve them better. The purpose of the current study is to analyze the current situation of the business and provide the opportunities for future growth of the business. The study is focused on recommending strategy can be developed for the future improvement. 1. Company Background The momentum of the business lead after the dot com button made it enhance the operation of the company. Amazon.com became a wide and well known place for the storing and selling of the books, and this made it the worlds largest bookstore (Amazon.com 2016). Amazone.com brand strategy transformed the corporate level strategies of its competitors also and along with the new mergers and acquisitions with Amazon the company experienced a great success. Amazons strategy in the present time is focused on serving the clients with various branded products and aims to be the place where a consumer can purchase anything online. The technological advancement and the innovation has been the main source of success of Amazon. The power of computation, data storage and bandwidth technologies have improved and are on verge of improving and have also become relatively cheaper over time. With the expanding and growing business operations the company is a search engine, a logistic platform, internet advertising platform for the companies and fulfilling the role of being and IT platform and E-commerce. The electronic paper was used by Kindle that display the customers a little matter through illustration of the physical paper to its users. Amazon Kindle could easily serve the customer and could act as the stand alone device that could download the content of the paper through the EVDO Sprint network. The founder of the company envisioned this device for the readers to be able to become engrossed in the word regardless of the medium of reading. Battery Life, device portability, eye strain and user interface are the tailored services that enhanced the delivery of the books and best experience of the reader possible. Figure 1: Revenue and Profit of Amazon 1.1. Competitive Position of the Company There are hundreds of the companies that Amazon competes with. The online retailers are keen on increasing the product line, for the purpose of economies of scale, along with increase in market penetration through new markets with the existing products. As one of the fastest growing company Amazon is a multinational e-commerce with international presence, faces competition with the various categories of the product. They maintain unique process for the business than the business organizations that operate online e-commerce business. These competitors compete with the effective strategies of positioning in the global market and to become the market leader in physical commerce and e-commerce. The consumers market grows for experiencing efficient and convenient ways for their shopping where they may access variety of products and various price tags sitting at one place. The products are unique and it provides wide range of products to the customers (Levens 2014). Customer can select a p roduct from the different products easily. It also maintains return and refund policy for the customers. The shipment process of the company is very first. Thats why it is able to provide rapid delivery of products to the customers. Figure 2: Operating Profit Generated by Amazon Figure 3: Market Capitalization Amazon marketing strategy has been through advertising of Kindle on its own website. Amazon having a huge data base storage for improving the customer services. The availability of the books at the Kindle stores for the purchase and for online reading is the most convenient way to reach and satisfy the customers needs. One of the competitive advantages of the firm is the prices offered by the company. Some of the key competitors of Amazon are Kindle include eBay and Sony group. The growing perspectives of the company and its market share have increased the sales of the company in electronic books. The e-book reading facility of the company has provided extra advantage to attract more customers than the other customers. Company can face difficult situations if they do take new strategy for the business. It can reduce the revenues of the company in upcoming years. But if they implement new strategy it can help to increase the revenue approximately 10-15% per year. On the other side, th e amount of increase can increase approximately 8-10% per year. Figure 4: Sales of eBook Figure 5: Estimated Book Sales Revenue in 2018 Figure 6: Sales Revenue in United States from 2008-2018 2. Strategic Marketing Application for Growth The e-commerce and online retailing market is increasing and spreading their access throughout the world. Therefore, the company Amazon, being an online retail brand should emphasize more implementing strategic marketing applications throughout their business. The company should keep their focus on product diversification to combat with the increasing demands of customer. The more would be the variety of products, the more customers would be attracted (Grewal and Levy 2012). The reason of expanding the products was to compete with the growing e-commerce businesses and serving the clients with the variety of the products of various brands. Being a renowned e-commerce brand, the company should focus more on its research and development area for innovative product formulation and acquisition of new and innovative technologies. The arrangement of website campaigns, online advertisements, viral marketing would be effective for the company to attract more customers by meeting their specifi c needs (Levens 2014). The company should also focus on the e-book facilities, as with the growing technology-based applications, people like to read e-books for more comfort (Elmoslhey 2011). The companys should undertake strategic planning for analyzing their customers. It would help the company to offer specific opportunities based on the customers nature and buying behavior. For this, the organization should also focus on their E-commerce portals and develop system for keeping and recording tracks of the details of each customers purchase. It would help to enhance both organizational efficiency and the customers satisfaction. A number of different strategic analysis tools are available including BCG and Ansoff matrix to analyze the internal environment of the organization, which would help the organization to identify specific strategic needs and areas of improvement of the company (Grewal and Levy 2012). 2.1. Market Development The company needs to market development strategy for increasing the market share and increase the market share (Laudon et al. 2011). The business of Amazon has constantly been evolving as well as existing with the intense competition. Though the market is very tough, but there are also huge opportunities of the business (Laudon et al. 2011). The trend of shopping is changing day by day. Using of internet technology has emerged the growth of online business. Customers are more interested for buying the products through online due their hectic lifestyle. Figure 7: Number of e-reader Users Best Buy, eBay are the other potential competitors of Amazon for the e-commerce marketing and selling of the products. Though there are so many competitors are available in the market but they are not to fulfill the requirement of the customers and to cover the all market. According to the experts, it is expected that the future demand of online e-commerce will grow further in the future. So, amazon can develop and grow the market through developing innovative product and service to the customers. Figure 8: Market Share of Online Seller Company Figure 9: E-reader Shipments Worldwide On the basis of above figure, it can be explained that the market share of amazon is very less and it has decreased from the previous year. So, they should focus on increasing the market share for the sustainability in the industry. The growth of business is also very less. So, it can create difficult situation for the organization. So, they should take effective strategy for the growth of the business. One of the major challenges of the company is to setback the suppliers. The success of Amazon is majorly through the product selling at the low prices and speed delivery of the product to the buyers. The strategy has been a bit complicated when dealing with the suppliers. One of the cases with MacMillan, a well known book publisher, demanded the agreement to set the prices for their books and provide Amazon a fixed discount, the buy options on the Amazon website for MacMillan published books got deactivated. The news spread around and for this agreement Apple approached MacMillan, see ing this Amazon re-activated the buy buttons. This showed the susceptibility of the company to the external competitive forces which may have great influence on the organization. 2.2. Market Penetration Being the e-commerce giant, the company should focus on the least risky approach. The organization should focus on advertising programs, should organize different marketing programs for the customers. Arranging loyalty programs for the potential and long-term customers would help to retain more customers; here the company should put more effort in offering specific offers to customers. Additional of sales resource is also a way to protect market penetration by holding customers satisfaction towards the brand. The company should expand the range of products along with effective and attractive services for satisfying their existing trustworthy customers (Martin and Schouten 2012). Another major area of concern regarding the protection of market penetration is analyzing and modifying the pricing strategy. As it is a renowned company and provides offers to all class customers, the company should involve differentiated pricing strategy, which would help to attract all class of customers. Therefore, the company should adapt the pricing strategy, which is favorable for mass marketing, it would help the company to retain trustworthiness of the customers belonging from various classes, thereby protecting customer base. Amazons strategies adopted for the market penetration is basically dominating the markets by driving out the competitors, increasing the customer base and retain and increase the share market for products (Peter and Donnelly 2013). 2.3. Product Development The company should increase the availability of the product and also should focus on devolving innovative product for the customers (Wymbs 2011).It required the customers need assessment and a path for extension of the brand which was successfully adopted by Amazon. So, they need take product development strategy for developing new products for the customers (Lee and Carter 2012). The choice of the customers is changing day by day. So, they should focus on the changing demand of the customers. They should identify the requirement and trend of the customers properly and should provide the products according to their requirement. This strategy is generally adopted when the product life is at the decline stage in the markets while the e-commerce and mobile commerce is still in the introductory stages. The following is the Ansoff matrix for Amazon: PRODUCT EXISTING NEW E A B X I MARKET PENETRATION PRODUCT DEVELOPMENT S T (Low Risk) (Medium Risk) M I A N Build / Protect Existing capabilities R G Consolidation Core than current expectations K With new capabilities E T C D N E MARKET DEVELOPMENT MARKET DIVERSIFICATION W (Moderate Risk) (High Risk) New markets, new segments and new users Existing capabilities With new capabilities and more than current expectations Core than current expectations With new capabilities Ansoff Matrix (Source: Romero 2010) 3. Market Penetration Strategies Amazon market penetration could be sustained by selling Amazon products and Amazon Kindle promotion in the existing markets with the extensive and aggressive marketing strategies so as to gain the higher market share in the existing market with low risk and increasing sales. The three tools for market penetration are as follows: 3.1. Marketing Mix Strategy Amazon is one of the worlds largest online sellers of the various products such as books, games, music, movies and clothes, accessories and grocery products (Romero 2010). The company has chosen the intelligent and careful investment and acquires the small and medium businesses to enable itself move forward with the e-commercial business and expand fast by delivering the products with packaging for its customers. The marketing mix for next three years for the company to expand its market share consists of 7 Ps which are as follows: Product: Amazon is a multinational e-commerce company that connects to the potential customers through internet from various gadgets- PCs, Laptops, Mobile and Tablets. This allows the customers to easily browse from sitting home and purchase the products immediately. The increase in the product of the company has time and again delivered the customers with satisfaction from the products including the timely delivery services of the companies. Figure 10: Most Preferred e-reading Device The company should make stock of new innovative products and it should increase the category of products for increasing the market (Martin and Schouten 2012). The other products include- DVDs, Books, mobile Phones/tablets, clothes, jewellery and games. The initial product of Amazon was books and was known as the highest book seller which is still present. The market share of e-reader is high i.e. 73.7%. So, if the company gives more focus on this aspect it can help to increase the market share. The best experience of the customers is when they type the need of the product or the book in the search list; there is cent percent chance that Amazon has the availability of that product. As the industry grew the company expanded the Amazon Products for good online shopping experience to its customers. Place: The Company being the worlds online store for the variety of products, it must keep the existing markets target group with the customized products needs. They need to effective strategy for providing delivery of products to the customer within quick time (Morison and McMullan 2013). Sometimes, it has found that they make delay to deliver the products within specified time. It can create bad reputation for the company. So, they need to build shipment hub in each large town for making the availability of products and ensuring quick delivery (Romero 2010). Amazon has a large base for customer service in various countries where it has online presence, this help companys product to reach the customers. Price: Amazon is known for providing competitive prices and this is the reason for it being ahead in the preferences of the price sensitive customers. According to market reports, it has found that the amazon is facing certain challenges for the pricing strategies. Pricing strategies play effective role in marketing (Bosik 2011). A company can become to compete with the competitors if they are not able to set effective pricing strategies. The competitors of amazon are providing high quality of products and services with low prices. So, the company should focus on competitors pricing for setting the price of products. Sometimes, it takes high delivery charges from the customer for low price products. They should focus on competitors and follow their pricing strategies before setting their own strategies. Promotion: The Advertising and mass media promotion strategy has created the awareness of the brand products and services. Introducing of smartphone is laying effective for promoting products and services by the organizations (Morison and McMullan 2013). The marketing through word of mouth also provides the key benefit for the company to get access of various new customers in the existing market. The people who probably would like to buy the book can do so through online shopping. They can promote their products and services through developing new apps for smarphones, tabs and other electronics devices (Cavusgil, Knight and Riesenberger 2012). There are cases when the customer orders for the book which is not available with online store, the customer my click the button for his preference and within few hours the book is available for the customer and he is intimidated about it. The customer gets easily directed for the activities in the Amazon website itself and advertises and sells Kindle in the website, which is the most efficient strategy. According to Diamantopoulos et al. (2012), this is the strategy by which the company may easily expand the market by capturing new customers and retention of existing customers. Though they have already apps for various electronics but it should develop new app with high design and graphics. The apps should be easy to use and to identify the products, services and related information. People: People or the employees who will play the front line are the post important part of the business. The employees of the organization of the marketing and sales department are the important people for the marketing strategy. These employees play the vital roles in the advertisement giving and public relationship making. The employee of the marketing department interacts with the customers by campaigning and different types of promotional activities. Effective customer services are provided by the frontline employees of the sales department of the company. Process: The company is using the internet as the platform of their business. They are providing the home delivery services of their products to the customers. The effective level of managing the website of the company and the efficient delivery of the products is helping them to have the high level of success in their business. Physical evidence: The physical evidence of the product and services are the physical presence of the products and the invoices of the products and services. In case of receiving the e-receipts, the customers are still having the physical evidence of the products as the form of pdf files. 3.2. Developing of Digital Marketing Communications Digital technology can help to provide advantage for the improvement of the organizations (Du Plessis, Strydom and Jooste 2012). Though amazon is using advanced technology for operating its business but it should develop more advanced technology for maintain communication with both publishers and customers. Technology is not fixed and it changes time to time. So, the company also needs to keep update with the technology for the sustainability of business (Wymbs 2011). For amazon kindle, internet and web are main platform for fulfilling the requirements of the customers (Nahari, Krutz and Chapa 2011). The company cannot able to survive in the industry without developing effective communication with its all satkeholders (Jolibert 2012). The company operates direct marketing. So, in this case proper communication with the customer is essential for achieving the goal. Both telephonic and web communication are required for the business. There are certain issues related to getting the answ er of query. Sometime customers need to wait for long time for connecting the call with the customer care representative. They also get feedback through web after waiting long. So, they need to increase the telephonic call receiving capacity and also to improve the web technology for the improvement of the business. 3.3. Customer Relationship Management Amazon Kindle targets over 35 year old to 60 years of age group that contributes to about 60 percent of the market, rest of the market are young generation involved in studies and assignments which are targets for the company. The relationship of the company and customers have always been positive as the customers get satisfied of the products, their availability, quality, prices and most importantly its timely delivery (Hawkins, Mothersbaugh and Best 2012). This is the key market penetration strategy which succeeds for the Kindle brand. The company seems to have best stock of the books of about 350,000 e-books also available for download. There are major competitors in the same horizon including Barnes Noble, Apple, and IREX Technologies, but Amazon Kinder provides the stock readily available at the demand of the customer with the best prices (Noble 2016).This manages the customer relationship with the e-readers of Kindle and fulfills the needs of the customers by providing product s at differential prices and on time delivery (Homburg, Krohmer and Kuester 2013). 4. Resources Needs for the Proposed Changes In long run of e-books market, the positive growth of the potential market is likely seen in the future. The marketing strategies of Amazon would be the base for the companys success. The main stem for the company is the large amount of publishers who have the bargaining power that exist in the print media. The publishers have significant access to the delivery of the books and its supply chain that retains the large portion of surplus of producers in print media. The small amount which the retailers receive of all the profits on the books, Amazon faces the same difficulty. The effective communication with all stakeholders is essential for the success of the organziation (Weinman 2010). So, it is required to create a media through which proper communication can be maintained. In this case, social network can help to improve the business. The reputation of the brand has been the substantial barrier to the new entrants in e-book selling market. The another strategy of Amazon would incl ude the partnership with the hardware based companies that includes Sony, Blackberry, and more that would limit the selling of the e-book reading content up to Amazon Kindle. They should implement new strategy for entering into locations that yet not covered by them for the growth of business (Wild 2011). Thus contract with the publishers would make it profitable for the business to maintain competitive advantage. Figure 11: Application of Social Network in Marketing Another strategy for sustaining in market includes the price altering for Amazon Kindle and E-books. They should conduct market research and collect information from the competitors before developing new strategy (Shaw, Zhang and Yue 2012). Information related to pricing and products is important for developing the new strategy. The increase in the number of the e-reader and e-book sales, the revenue would increase from the e-book selling. The company should maintain such system which can help to maintain the stock of wide range of products for the customer (Weinman 2010). So, in this case, information related to publisher is essential for maintaining the stock and take decision of making order of products. They should develop the web using advanced technology and graphics. It should identify more publishers and increase the availability of books, newspaper, magazines and other e-reading materials for attracting more customers. The developing of new strategy can help to provide the easy option to read a newspaper, books and magazine in different regional languages (Shaw, Zhang and Yue 2012). Automatic dictionary will be available in the software to translate in different languages (Romero 2010). Dictionary functions can also help to identify the meaning of any word if readers face any to understand the meaning. So, they need to store huge words and their meaning in different languages in the database for providing the dictionary words. Figure 12: Essential Resources for Changes The marketing of the Amazon Kindle plays a significant role for spreading awareness about the product to the potential customers. The advertising and marketing methods of Amazon must include marketing campaign about go green marketing for e-books and purchase of e-books rather hard copies made of paper by cutting down trees. The advertising must also include the following strategies of marketing: Media coverage Personal appearances Social media Book trailers Online radio and Podcasts Blogs Tele-classes and courses Articles on sites and email or newspapers Email correspondence by providing link of e-books The marketing budget for the above strategies would primarily depend on the audiences involved to be targeted after the analysis and research. Budgeted Figures and Action Plan Forecast 2016 2017 2018 Sales Forecast Sales units (million) 15 15.8 16.5 Sales Revenue (million) 530 583 641 Estimated Market Share 5% 8% 11% Table 1: Budgeted Plan Action Plan Activities Start Date End Date Budget 2016 Identifying potential market 15/02/2016 28/02/2016 $22,500 Conducting of Market Research 3/3/2016 30/04/2016 $128,200 Identify the competitors 2/4/2016 15/04/2016 $28,000 Setting of target customer and positioning 17/04/2016 18/05/2016 $36,000 Upgrading of website 2/4/2016 25/07/2016 $128,000 Developing of new apps 15/04/2016 30/07/2016 $150,000 Identifying of suppliers 20/05/2016 10/6/2016 $12,800 Advertising and promotions 2/8/2016 3/10/2016 $25,000,000 Increasing the availability of books 3/8/2016 30/9/2016 $12,360,280 Setting of pricing strategy 2/10/2016 15/10/2016 $24,500 $37,890,280 2017 Identifying of gap in the market 2/1/2017 15/1/2017 $28,800 Upgrading of website design and adding of new functions 3/2/2017 15/03/2017 $118,500 Identifying the feedback of the customer 16/01/2017 15/02/2017 $32,000 Estimating the requirement of the customers 16/02/2017 28/02/2017 $12,500 Upgrading of apps 18/03/2017 12/4/2017 $98,000 Conducting of promotional activities 2/5/2017 4/7/2017 $1,120,000 Development of mobile sites 13/4/2017 25/05/2017 $85,000 $1,494,800 2018 Identifying of new market 5/1/2018 9/2/2018 $36,500 New product development 15/03/2018 25/04/2018 $47,500 Conducting of strategic analysis and identifying of gap 20/02/2018 13/02/2018 $34,200 Adding of more function in website and app 3/5/2018 12/6/2018 $75,000 Online advertising 15/03/2018 19/04/2018 $12,250,000 $12,443,200 Table 2: Action Plan Conclusion The marketing strategy of the Amazon would help it to achieve the stable and dominant position in the e-book services during the journey till maturity. In the short term which is the three year marketing strategy plan of Amazon, it must focus on the expanding the market share by targeting the new customers with the existing products and market which is through market penetration strategy through digital advertising. The company must also target the commuters and travelers and reach them through direct advertising methods and retaining the customers by focusing on customer relationship management. The prices of the e-book are already low for Amazon providing it a competitive advantage over the competitors, but may try to lower it down for the e-book reader in Kindle so as to attract the price sensitive customers. This will certainly allow the Amazon to sustain its market position and achieve the maximum market share and remain leader in developing the e-book market. References: Amazon.com, 2016. Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. [online] Available at: https://www.amazon.com/ [Accessed 7 Jan. 2016]. Bosik, D., 2011. Mobile marketing advertising 2012. [Place of publication not identified]: Mind Commerce Publishing, LLC. Cavusgil, S., Knight, G. and Riesenberger, J., 2012. International business. Upper Saddle River, N.J.: Prentice Hall/Pearson. Diamantopoulos, A., Fritz, W., Hildebrandt, L. and Bauer, A., 2012. Quantitative marketing and marketing management. Wiesbaden: Springer Gabler. Du Plessis, P., Strydom, J. and Jooste, C., 2012. Marketing management. Cape Town: Juta. Ebay.com, 2016. Electronics, Cars, Fashion, Collectibles, Coupons and More | eBay. [online] Available at: https://www.ebay.com/ [Accessed 7 Jan. 2016]. Elliott, G., Rundle-Thiele, S. and Waller, D., 2012. Marketing. Milton, Qld.: John Wiley and Sons Australia. Elmoslhey, M., 2011. Mobile commerce 2011. [Place of publication not identified]: Mind Commerce. Grewal, D. and Levy, M., 2012. Marketing. New York: McGraw-Hill/Irwin. Hawkins, D., Mothersbaugh, D. and Best, R., 2012. Consumer behavior. New York: McGraw-Hill Higher Education. Homburg, C., Krohmer, H. and Kuester, S., 2013. Marketing management. London [u.a.]: McGraw-Hill Higher Education. Huemer, C. and Setzer, T., 2011. E-commerce and web technologies. Dordrecht: Springer. Hutt, M. and Speh, T., 2013. Business marketing management. Australia: South-Western, Cengage Learning. Jolibert, A., 2012. Marketing management. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Kindle.amazon.com, 2016. Amazon Kindle: Welcome. [online] Available at: https://kindle.amazon.com/ [Accessed 7 Jan. 2016]. Kotler, P. and Keller, K., 2012. Marketing management. Upper Saddle River, N.J.: Prentice Hall. Laudon, K., Traver, C., Svendsen, E. and Laudon, K., 2011. E-commerce. Boston, Mass.: Pearson. Lee, K. and Carter, S., 2012. Global marketing management. Oxford: Oxford University Press. Levens, M., 2014. Marketing 2014 + mymarketinglab with pearson etext access code. [Place of publication not identified]: Prentice Hall. Martin, D. and Schouten, J., 2012. Sustainable marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Morison, S. and McMullan, C., 2013. Preparing for the future: challenges and opportunities for management and leadership skills. BDJ, 214(1), pp.E2-E2. Nahari, H., Krutz, R. and Chapa, D., 2011. Web commerce security. Indianapolis, Ind.: Wiley Pub. Noble, B., 2016. Barnes Noble. [online] Barnes Noble. Available at: https://www.barnesandnoble.com/ [Accessed 7 Jan. 2016]. Pasquier, M. and Villeneuve, J., 2012. Marketing management and communications in the public sector. New York: Routledge. Peter, J. and Donnelly, J., 2013. Marketing management. New York, NY: McGraw-Hill Irwin. Pride, W. and Ferrell, O., 2012. Marketing 2012. Mason, Ohio: Cengage Learning. Romero, J., 2010. The iPad, the Kindle, and the Immutable Laws of the Marketplace [Tools Toys. IEEE Spectr., 47(10), pp.22-22. Shaw, M., Zhang, D. and Yue, W., 2012. E-Life: Web-enabled convergence of commerce, work, and social life. Berlin: Springer. Walmart.com, 2016. Walmart. [online] Available at: https://www.walmart.com/ [Accessed 7 Jan. 2016]. Weinman, S., 2010. Amazon's E-Book Market Share May Plummet: Great News for Amazon - DailyFinance. [online] DailyFinance.com. Available at: https://www.dailyfinance.com/2010/02/17/amazons-e-book-market-share-may-plummet-great-news-for-amazon/ [Accessed 7 Jan. 2016]. Wild, C., 2011. Electronic and mobile commerce law. Hatfield, Hertfordshire: University of Hertfordshire Press. Wymbs, C., 2011. Digital Marketing: The Time for a New "Academic Major" Has Arrived. Journal of Marketing Education, 33(1), pp.93-106. Bibliography: Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Cengage Learning. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective.Journal of the Academy of Marketing Science,40(1), pp.120-136. Kotler, P., 2012.Kotler on marketing. Simon and Schuster. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge.

The Key Basic Guidelines for Any Essay

An essay is a composition which main purpose is to express a certain notion, concept or assertion; it is backed up using opinionated statements. It should follow a certain logical pattern that asserts and brings out the ideas of a writer in a clear way that any reader will understand easily. Students tend to rush through the process of writing an essay owing to tiresome and frustrating nature of it especially those who wait until the last minute or those who lack the basic research, evaluation and writing skills.Advertising We will write a custom essay sample on The Key Basic Guidelines for Any Essay specifically for you for only $16.05 $11/page Learn More Since every essay has a particular topic, it is necessary for every writer to stick to the topic of his or her choice. The writer must make a choice of the topic to which they have a passion for, in this way the task of essay writing becomes easier. If the writer has no choice in terms of choosing the topic, he/she should carefully study it to get all relevant information so as to understand it better and grasp the main idea. Having a scope to stick to is also vital to avoid getting sidetracked and losing direction of the flow of the essay. The writer should also use sub-headings in order to develop related ideas using personal opinions and facts arranged in a logical order. Planning an essay is a crucial step since it provides the writer with an idea of the direction of the essay, in other words, the way it should flow. The writer should ensure that the essay is in a chronological order to make it simple for a student to follow. The gathered facts should be structured and put under their respective headings. Having a list of ideas will simplify the work for the writer if done before the essay is written to ensure no point is missing out. After the writer has adequately planned the essay, he/she should now give an appropriate introduction. A good introduction to an essay is half the battle for the whole essay. It is supposed to capture an undivided attention of the reader and seize his/her interest so as to make him keep reading. The writer gives a brief introduction and gives an indication as to whether the essay is interesting or not. The radiated captivation gives the reader an immediate â€Å"feeling† of the essay. The writer now moves on to the body of the essay that he should ensure makes absolute sense about the topic at hand. In this part, he should use rational, convincing facts as well as language to support the details of the argument that he/she is putting down without any deviation from the topic and any repetition of points. Each paragraph should be clearly defined; each point should be clearly explained in detail, the provision of examples to support the facts and the explanation of the relevance of these facts could be included in this part. The writer may give a summary of the main points; he should also give a conclusion of the essa y making sure that there is no introduction of new ideas. The audience should fully understand the writer’s main point. He must also give a moral emphasis on the lesson learned to give an appropriate closure.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More These are key basic guidelines for any essay that a student should follow in the endeavour of writing an essay. This will ensure that the student attains a good grade upon submission of his/her completed work. This essay on The Key Basic Guidelines for Any Essay was written and submitted by user Iman1 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Patriot

â€Å"The Patriot† starts in South Carolina in 1776. The movie is a family’s story about what they went through during the American Revolution. Mel Gibson stars as Benjamin who was a hero at Fort Wilderness during the French and Indian War, and a widower with seven children. Benjamin is part of the assembly in South Carolina. Benjamin is a respected man in the south because of the role he played in the battle at Fort Wilderness. In the beginning of the movie Benjamin tells his family they are going to Charleston because the South Carolina assembly is meeting there. While they are in Charleston they stay with their aunt Charlotte. Gabriel, Benjamin’s oldest son, decides to sign up with the militia to fight against the British for independence. Benjamin gets angry and they return home. A few moths later Gabriel writes his younger brother Thomas and tells him what is going on in the war. In Gabriel’s letter he writes about the fall of Charlestown to the British under command of Lord Cornwallis. Gabriel says that the north is also not doing well due to starvation and low moral. Gabriel ends his letter saying he is about to march south to fight the â€Å"red coats.† One night Gabriel shows up at the house wounded, while the â€Å"red coats† and â€Å"rebels† are fighting very near their home. Once the battle is over and the day breaks there are wounded British soldiers and Be njamin’s family helps them. One Lieutenant in the British army finds a letter that was to go to the American troops. Gabriele was carrying this letter. The Lieutenant asks where it came from and Gabriele steps up and says that it was he, and that the family was only caring for him because he was wounded. The Lieutenant figures out that Gabriele is Benjamin’s son; he then tells his men to tie him up and take him away. Thomas the second oldest sees this and gets scared. He tries to push the British soldiers away that are holding Gabriel and the lieutenant shoots ... Free Essays on The Patriot Free Essays on The Patriot â€Å"The Patriot† starts in South Carolina in 1776. The movie is a family’s story about what they went through during the American Revolution. Mel Gibson stars as Benjamin who was a hero at Fort Wilderness during the French and Indian War, and a widower with seven children. Benjamin is part of the assembly in South Carolina. Benjamin is a respected man in the south because of the role he played in the battle at Fort Wilderness. In the beginning of the movie Benjamin tells his family they are going to Charleston because the South Carolina assembly is meeting there. While they are in Charleston they stay with their aunt Charlotte. Gabriel, Benjamin’s oldest son, decides to sign up with the militia to fight against the British for independence. Benjamin gets angry and they return home. A few moths later Gabriel writes his younger brother Thomas and tells him what is going on in the war. In Gabriel’s letter he writes about the fall of Charlestown to the British under command of Lord Cornwallis. Gabriel says that the north is also not doing well due to starvation and low moral. Gabriel ends his letter saying he is about to march south to fight the â€Å"red coats.† One night Gabriel shows up at the house wounded, while the â€Å"red coats† and â€Å"rebels† are fighting very near their home. Once the battle is over and the day breaks there are wounded British soldiers and Be njamin’s family helps them. One Lieutenant in the British army finds a letter that was to go to the American troops. Gabriele was carrying this letter. The Lieutenant asks where it came from and Gabriele steps up and says that it was he, and that the family was only caring for him because he was wounded. The Lieutenant figures out that Gabriele is Benjamin’s son; he then tells his men to tie him up and take him away. Thomas the second oldest sees this and gets scared. He tries to push the British soldiers away that are holding Gabriel and the lieutenant shoots ...

Understanding Present and Past Participles

Understanding Present and Past Participles In  traditional English grammar, a participle is a  verbal that typically  ends in -ing (the present participle)  or -ed (the past participle).  Adjective:  participial. By itself, a  participle can function as an  adjective  (as in the sleeping baby or the damaged pump). In combination with one or more  auxiliary verbs,  a participle can indicate tense, aspect, or  voice.  Ã‚   Present participles end in -ing (for example,  carrying, sharing, tapping). Past participles of regular verbs end in -ed (carried, shared, tapped). Past participles of irregular verbs have various endings, most often -n or -t (broken, spent). As linguists have long observed, both of these terms- present and  past- are misleading.  [B]oth [present and past]  participles are used in the formation of a variety of complex constructions (tenses) and can . . .  refer to  past, present, or future time (e.g., What had they been doing? This must be drunk soon).  Preferred terms are -ing form (which also includes gerund) and -ed form/-en form (Oxford Dictionary of English Grammar, 2014). EtymologyFrom the Latin, share, partake, participate Examples of Present Participles Ahead of Perenelle, a crowd gathered around a young man with a  dancing bear. (Stephen Leigh, Immortal Muse. DAW, 2014)Newport harbor lay stretched out in the distance, with  the rising moon  casting a long, wavering track of silver upon it. (Harriet Beecher Stowe,  Uncle Toms Cabin, 1852)Drawing on my fine command of the English language, I said nothing. (Robert Benchley)The ducks come on swift, silent wings, gliding through the treetops as if guided by radar, twisting, turning, never touching a twig in that thick growth of trees that surrounded the lake.(Jack Denton Scott, The Wondrous Wood Duck. Sports Afield, 1976) Examples of Past Participles During the thunderstorm, the frightened cat hid under the bed.[T]he clock, its face supported by plump cupids of painted china, ticked with a small busy sound. (Robert Penn Warren, Christmas Gift. The Virginia Quarterly Review, 1938)The new home stood beside the macadamized new road and was high and boxlike, painted yellow with a roof of glittering tin. (Elizabeth Bishop, The Farmers Children Harpers Bazaar, 1949)One January day, thirty years ago, the little town of Hanover, anchored on a windy Nebraska tableland, was trying not to be blown away. (Willa Cather, O Pioneers! 1913)The Bibles Jezebel came to an ugly end. Thrown from a balcony, trampled by horses, and devoured by dogs, the middle-aged queen has had few good days since. (Review of Jezebel: The Untold Story of the Bible’s Harlot Queen by Lesley Hazleton. The Week, November  29, 2007)I believe in broken, fractured, complicated narratives, but I believe in narratives as a vehicle for truth, not simply as a form of en tertainment. (Stephen Greenblatt, Will in the World: How Shakespeare Became Shakespeare. W.W.  Norton, 2004) Source of the Terms Present and Past [There is] an apparent contradiction  in  our selection of terminology for  the present and past  participles. We have described the participles as non-tensed, and yet we have used the terms present and past to distinguish them. These  terms, in fact, derive from  the most characteristic uses of the participles, in constructions such as: Sue has made a sponge cake Sue is making a sponge  cake In (1) the making of the cake is located in past time and in (2) it is located in present time. Note, however, that it is not the participles themselves that suggest this difference, but rather the total contructions. Consider: Sue was making a sponge cake Here the making of the cake is certainly not located in the present but rather, as was indicates, in the past.  We thus wish to retain the  traditional terms on the grounds that they relate to the characteristic uses of the two forms, but at the same time insist that the forms are  tenseless: there is no  tense contrast between them. -(Peter Collins and Carmella Hollo, English Grammar: An Introduction, 2nd ed. Palgrace Macmillan,  2010) Examples of Present and Past Participial Phrases Leaking from restaurant walls, beamed into airports as they landed and automobiles as they crashed, chiming from steeples, thundering from parade grounds, tingling through apartment walls, carried through the streets in small boxes, violating even the peace of desert and the forest, where drive-ins featured blue musical comedies, music at first overwhelmed, then delighted, then disgusted, and finally bored them (John Updike, The Chaste Planet. Hugging the Shore: Essays and Criticism. Knopf, 1983)   Participles as Quasi-Adjectives As modifiers of  nouns, present and past participles of verbs function very much like adjectives. Indeed, they are sometimes regarded as adjectives when they modify nouns. A present participle attributes a quality of action to the noun, which is viewed as undertaking the action, as retreating of legs in [109]. A past participle views the noun as having undergone the action expressed by the participle, as prefabricated of buildings in [110]. [109] . . . the cripples envy at his straight, retreating legs[110] various prefabricated buildings Thus, the present is an active participle and the past is a passive participle.(Howard Jackson, Grammar and Meaning. Longman, 1990)Participles as Verbs and Adjectives Participles occupy an  intermediate position between verbs and adjectives. Like verbs of a clause, participles may function as predicates and take complements and adjuncts, in fact they refer to situations.  Since they are atemporal, they can, like adjectives, also function as modifiers of nouns.(Gà ¼nter Radden and Renà © Dirven, Cognitive English Grammar. John Benjamins, 2007) Participles as Sentence Openers When the  participle is a single word- the verb with no complements or modifiersit usually occupies the adjective slot in preheadword position: Our snoring visitor kept the household awake.The barking dog next door drives us crazy. . . . While the single-word participle generally fills the preheadword adjective slot, it too can sometimes open the sentence- and with considerable drama: Exasperated, she made the decision to leave immediately.Outraged, the entire committee resigned. Youll notice that both of these openers are past participles, rather than the -ing present participle form; they are, in fact, the passive voice. -(Martha Kolln, Rhetorical Grammar. Pearson, 2007) Pronunciation: PAR-ti-sip-ul

Administrative Ethics Paper Research Example | Topics and Well Written Essays - 1250 words - 1

Administrative Ethics - Research Paper Example Put simply, two organizations are forced to pay OCR a sum of $1,975,220 for losing two laptops that have patients’ private information (HHS, 2014). Undeniably, such information are at a risk of misuse hence the need for reinforcement. OCR’s deputy director asserts that, â€Å"Covered organizations must understand that mobile devices and computer security is the entity’s responsibility.† Consequently, the sum required of the entities sends a simple message that encryption is the best protection against such incidences. The two entities in this case are Concentra Health Services (Concentra) and QCA Health Plan, Inc. of Arkansas. Correspondingly, the issue in the case affects many people in different measures. First, the most affected are patients whose information is stored in the stolen laptops. Jessica et al. (2011) assert that one of the core responsibilities of medical practitioners is confidentiality. As such, it is required that healthcare professionals keep patients’ information secret and private unless there is a consent to disclose health information. It is the underlying reason why patients share a lot of confidential information with medical practitioners. In essence, failure to keep the information private harms patients. Besides, patients often share private information with professionals. It is without doubt that the patient-physician trust is broken when the clinic does not maintain privacy of information. The situation affects patients in many ways. One, there are patients with personally sensitive health information that they sought to keep secret. Even so, that the laptops are stolen means such information is no longer private (Barrett et al. 2010). It is very likely that the information is in the hands of people who want to misuse it. Moreover, patients are affected in that they will hardly seek medical assistance from the hospital. Undoubtedly, people learn from experience, and the availability of other people’s experience teaches the

Fashion Design Research Paper Example | Topics and Well Written Essays - 1500 words

Fashion Design - Research Paper Example The paper "Fashion Design" analyzes the Role of Fashion Designers. Fashion design is the field of art that deals with application of aesthetics, design or natural beauty on clothing and accessories. The creation of clothes, and other lifestyle accessories, is the principal activities involved. It is mainly influenced by culture and social relationship and circles hence its variation over time and place. All the different kinds of people and personality are served by varied elements of fashion design. This is in terms of the detail, techniques and finish to be applied. Carr and Pomeroy provide the steps involved in garment production. They begin by stating that fashion designers are the professionals who are involved with the every detail of the process that introduces a new fashion into the public domain. However, the first process begins with creating a basic design. This step is followed by the creation of a card design to establish that all pieces of the fabric fit well together. The final garment can then be created in accordance with the card pattern after all pieces are properly assembled. It involves the selection of appropriate materials that include buttons, zippers, as well as the selection of the suitable colors. At this point, the designer decides whether to show the clothing in a collection, modify or reject it (1992). Additionally, the fashion designer is involved in a fashion show, which is executed by selecting models, arrangement of garments in the collection.

Contain communism Essay Example for Free

Contain communism Essay Communism had always posed a threat to the interest of the U.S. and their attitudes towards the U.S.S.R. had proved they had not entertained the idea of communism much. But it was not until February 1946 did it all come out and the U.S.A began to act towards containing communism. The policy of containment meant the U.S. actively prevented the psreading of communism.There were several ways with which the U.S. tried to contain communism some of which were futile and others effective. However, for every move the U.S. made the U.S.S.R. had a retaliation. One way with which the U.S. tried to contain communism was with the use of the atomic bomb. The dropping of the atomic bomb in Hiroshima was a method that was used to bring the war between the Japanese to a quick end with few loss of American lives. Described by Truman as the greatest thing in history the bomb had a very devastating effect taking up to 70 000 lives. After that another bomb was dropped in Nagasaki, this was particularly to impress Stalin and scare him if possible. However this was to blow up in Trumans face. Stalin feeling that it was an insult that he was never informed of such a weapon by his allies was not impressed and also became more suspicious of the U.S. And the fact that he was also denied the islands in the far east since he had nothing to do with the defeating of Japan also irritated him more. Trumans attempts did not work instead Stalin sought a production of his very own atomic bomb, and alhough it was initially predicted the Soviet Union would get the bomb within 10 years, mysteriously the bomb was in the hands of the Soviets a lot sooner than that, they had it within 4 years. So Truman had nothing against Stalin now. This was one of the unsuccessful means of containing communism because it rather increased the already existing tensions between both countries during the cold war. And because it was a suspicious thing that the U.S.S.R. got the bomb so soon and the U.S. neglected to mention the weapon to the U.S.S.R. suspicion between both countries increased and the gulf between the countries expanded further. Another way in which the U.S. tried to contain communism was through propaganda. The methods through which communism was extending its influence throughout eastern Europe was blatantly unprofessional. The method was given  the name salami tactics where by countries in eastern Europe fell one by one into the influence of communism. For example, Czechoslovakia was the last democratic country in eastern Europe until 1948. The elections were coming up in May but because the communist were blamed for the country not receiving the Marshall aid the communist party was expected to do badly. However, before the election there was a coup detat where the police force took over and removed every non-communist personnel from office. In February, representatives of opposing parties were removed and Jan Masaryk the foreign minister who opposed communism personally mysteriously fell out of the window during the coup. The Czech communists took over with little blood shed and with no help from the Soviet Union. These was how the communist parties took over in other countries, by dissolving opposing parties and killing their leaders. This was the method that was used in east European countries such as Poland in 1947,Bulgaria also in 1947, in Romania and Albania, 8 countries in total were taken over using the salami tactics.and the only response the U.S. could give to this was verbal abuse. They simply, verbally condemned the acts which were committed and were hoping that the U.S.S.R would perhaps feel guilty and digress but unfortunately that did not work at all. This method of containment was perhaps the weakest of all mehods because the U.S.A. in no way showed any opposition to the methods used. This could be assumed as slacking in the part of the U.S. to containing communism. The most successful was the combination of policies, that is, Marshall plan and the iron fist policy. The iron fist was a result of the long telegram of February 1946 by George Kennan,deputy chief of mission in the U.S. embassy in Moscow. The telegram though it was lenghty simply said the Soviet Union was neurotic. He saw them as aggressive and insecure and concluded that there should be no compromise with the Soviet Union. Another factor that added to the development of the iron fist approach was that the U.S. were not prepared to make the same mistake that was made by the British. The Britains had a policy of appeasement with Nazi-Germany. They had negotiations with Hitler and gave him whatever he requested for as long as it was seen as reasonable but the appeasement only encouraged Hitler to ask for more and soon there was an outbreak of war in 1939. Truman and other  politicians agreed that they did not want the same thing to happen with the U.S.S.R. so therefore the iron fist approach was justified where by Truman refused totally to negotiate with the U.S.S.R. The Marshall plan also was another technique used. George Marshall was the new U.S. secretary of state and he had travelled through western Europe and was disheartened by the devastation he saw and was shocked by the economic crisis of the region. When he came back, he suggested that america invest in the economy of Europe, he argued that as America was a marketing economy Europe would have been a good consumer base but if there was no way for Europe to be able to afford their goods then no profit would be made and the economy of the U.S. would suffer. Therefore investment in the European economy was the solution. Though he asked for 17 million dollars, he was granted 13 million and so this money was distributed through out western Europe. Ofcourse the U.S.S.R. reacted negatively to this and also formed the comecon which organised economic assisstance to the countries of eastern Europe. But unfortunately this was no match for the Marshall plan. Added to this, in Germany, the Yalta and Potsdam agreements had stipulated that Germany be divided into two buffer zones. The western zone was to be under the supervision of the western powers while the eastern zone was under the U.S.S.R. However, in the eastern region, the U.S.S.R. continued taking reparations from Germany because of the damages of world war 2 where as, The U.S. kept putting money into the western zone. Soon it became obvious that the western zone was flourishing compared to the eastern zone. This caused the Berlin blockade of 1948-49. The U.S.S.R.s attempt to divide the eastern zone from the western zone. But this was where the Marshall plan and the iron fist came into play. Truman through the approach of the iron fist refused to give into these manouvres of the U.S.S.R. And with the money from the Marshall plan, the west were able to supply aid to Berliners, they flew food and supplies to them through the Berlin airlift and they were able to provide to over 2 million Berliners. The result of this was that Stalin had to give in and brought down the Berlin blockade by May 1949. A successful combination of the iron fist approach and Marshall plan, the west were able to gain an initiative giving the situation that happened in czechoslovakia and other east European countries. Another successful means of containing communism was the Truman doctrine.In February 1947, the British warned the U.S. that they could not keep their troops in Greece any longer which they had been in since 1944. But after the second world war, the British government began to feel the effect in their economy as they owed 3000 million pounds. This scared Truman because he believed communism was taking over and so by March 1947 he issued the Truman doctrine that specified that any country that had a democratically elected government and was fighting off communism would be given militarial support. And so with this, support from America was given to Greece and the communists were defeated. Stalin, however saw this as U.S. imperalism although he had no retaliation for this because in the first place, he had kept an agreement with Churchill that Greece was an area of British influence. None the less, the U.S. were still able to fight off communism in Greece. These were some of the ways the U.S. had contained communism or tried to.Through militarial means, that is the Truman doctrine and financial mean such as the Marshall plan. And also through propaganda, when they tried belittle the communists because of their use of salami tactics. They also tried the use of terror which was the A-bomb but that proved unsuccessful. Like some of the techniques used and on the other hand, others were quite successful indeed.

The Struggle Towards a Democratic Nation Essay -- essays papers

The Struggle Towards a Democratic Nation Education Position Paper The Struggle Towards a Democratic Nation Imperialism of one sort or another has been occurring for centuries around the world. In the U.S. a specific form of imperialism is in full effect but is less noticeable than the normative physical imperialism. Linguistic imperialism occurs when a dominant group imposes their language on another, and within the United States this imperialism has been occurring through English. English is the language set up by the American society to be the dominant official language. America is supposed to be the melting pot of different languages and cultures but there is a specific connection between English speakers and dominance over non-English speakers. From this relationship a hierarchy develops in which those who are the representative English speaker in America (Caucasian), are more privileged and more recognized in society than non-English speakers normally of color. Bilingual Education brings this topic to light because it is a governmental supported idea that basically forces non-Englis h speakers to learn English. As children grow out of bilingual education they seem to have two choices; move away from their own culture and assimilate, or retain their culture but don‘t be recognized by society. Of course these choices aren’t always so clear-cut and often the results are varied, but a conflict remains. This topic is explored in Americo Parede’s novel George Washington Gomez, when the question is raised, is it possible for a non-white non-English speaking person to become educated in America without losing their ethnic identity. The main character in this book Gualinto explores what it means to be Mexican-American and what that term means to him after being educated. Also my own experiences of the effects of linguistic imperialism and bilingual education in the California school system have lent to this paper. Ultimately all this information asks the question: Does the dominant white power structure and bilingual education in the U.S. allow non-E nglish speakers, normally of color, to retain their cultural identity? The migration of the English to America and the eventual formation of the colonies led to the construction of whiteness as an ideology of privilege and dominance. Literature from this period shows how whiteness became the represen... ...tural identity. The English language and linguistic imperialism attribute to this situation. While bilingual education is a way to assimilate non-English speakers into American culture, English and its place in the white dominant society, creates a possibility of forgetting ones culture or even self hatred. Like Gualinto many students find that the only real way to become upwardly mobile is to completely forget their heritage and become utterly American even if that means becoming â€Å"whitewashed†. Educators and enlightened minds alike will need to observe data and strive diligently toward a nation not dominated by white elitists but by open-minded educated people intent on the basic tenement of U.S. Democracy: Equality. Bibliography: Works Cited Babb, Valerie. Whiteness Visible. New York: New York University Press, 1998 7 April 2002 Mclaren, Peter, and Carlos J. Ovando. The Politics of Multiculturalism and Bilingual Education. Boston: McGraw-Hill, 2000. Paredes, Americo. George Washington Gomez. Houston: Arte Publico, 1990. United States. Dept. of Justice. Immigration and Naturalization Service. Law Enforcement and Border Management. 1999. 1 April 2002.

Compare Contrast: Hitler and Roosevelt

Compare/Contrast Hitler and Roosevelt The World War II era brought out many leaders, but two that were commonly acknowledged were Franklin D. Roosevelt and Adolf Hitler. Both men were very popular and were known throughout the world for their choices. The men had differed personalities but some traits were the same in both of them. The similarities and differences when comparing the two men are extremely noticeable. Hitler and Franklin are similar in the way of both being leaders of a powerful nation. Hitler led Germany while Roosevelt led the United States.These men both had a stubborn trait, which could be used good or bad. They both used the media as a way to convey their messages and to convince the public that their argument was better. Both men were also considered to be very headstrong in their ideas and opinions. In addition to their similarities, these men also have numerous differences. Roosevelt was well known for his kind demeanor and his ability to lead the United States during depression and war. Hitler was known for being a dictator and a mass murderer.Roosevelt felt sympathy for the people and his choices in politics reflected this. Hitler was arrogant and racist against various groups of people. The World War II era was a difficult time for the world to overcome. There were many disputes and feuds. Franklin and Roosevelt both contributed to World War II although not always in a positive way. Roosevelt was admired by the public,while Hitler was despised by a majority of the people. The similarities and differences between the two mens personalities and strategies is interesting to learn.Compare/Contrast Works Cited â€Å"Franklin D. Roosevelt. † Wikipedia. Wikimedia Foundation, 12 June 2012. Web. 06 Dec. 2012.

CRM Capabilities and the Customer Life Cycle Essay

Customer acquisition consists of the business processes in the CLC leading up to the customer moment, when consumers become customers . . . or not. This includes awareness generation, knowledge transfer, consideration, pre-sales, and evaluation. Capabilities include consumer surveys in business operations, tracking enterprise-wide customer interactions in business management, and market basket analysis in business intelligence. The enterprise clearly requires customer acquisition to maintain and expand revenues and profits. A business without nev. customer acquisition will shrink and eventually fail. But compared to customer retention amf expanding â€Å"share of customer†, customer acquisition can be expensive. I Expanding the â€Å"share of customer† is gaining the largest portion of acquisitions made by each individual customer in the global marketplace. The proportion of a customer’s move, that goes to a particular enterprise is known as the share of customer. Example capabilities include delivery of new information to a customer through business operations as the custome-, re-enters the CLC, taking advantage of cross-sell opportunities using business managerne7- capabilities, and identifying cross-sell opportunities through business intelligence capabilitie&. The benefits of expanding â€Å"share of customer† are similar to customer retention—additional sales without the cost of acquiring a new customer. However, expanding the share of customer is as valuable as customer retention. Most companies find that their most profitable customer-, are the ones that spend the largest percentages of their budgets with the enterprise. For example, one bank recently identified that every one of their most profitable customers (the top 20 per cent) gave their business to the bank, while none of the least profitable custome7,: (the bottom 20 per cent) gave their business to the bank. What is new is the customer-cents_~ nature of applications, which means organizing CRM processes around the customer rath—, than marketing, sales, or any other internal function. Measurements and feedback from the customer enable improvements in the CRM process. The customer’s viewpoint becomes aF integral part of the process, allowing it to change with the customer’s needs. In other words. companies base their actions not on the priorities of functional fiefdoms, but on the over†72 corporate objective of providing customer satisfaction. However, before aggressively deploying CRM applications, managers might have to restructure customer-interaction processes. Functional and organizational structurei tend to compartmentalize the various activities that go into serving the customer. Such fragmentation prevents customer information from being dispersed far enough within the organization to be useful; in fact, it often stands in the way of efforts to build a relationship As a result, customized service is difficult and consequently, organizations tend to treat all customers the same – a damning impediment to building closer relationships. To counter fragmentation, leading-edge companies strive to take a more customer centred approach to CRM. There is a growing trend towards managing all the activities that ientify, attract, and retain customers in an integrated fashion, that is, managing them as a process that cuts across functional departments. By addressing these activities as a set of CRM processes, organizations can create end-to-end communications and performance accountability for entire sets of activities. In short, a CRM infrastructure is really a portfolio of process competencies.

Battle of Long Island in the American Revolution

Battle of Long Island in the American Revolution The Battle of Long Island was fought August 27-30, 1776 during the American Revolution (1775-1783). Following his successful capture of Boston in March 1776, General George Washington began shifting his troops south to New York City. Correctly believing the city to be the next British target, he set about preparing for its defense. This work had commenced in February under the guidance of  Major General Charles Lee and continued under the supervision of Brigadier General William Alexander, Lord Stirling in March. Despite the efforts, a lack of manpower meant that the planned fortifications were not complete by late spring. These included a variety of redoubts, bastions, and Fort Stirling overlooking the East River. Reaching the city, Washington established his headquarters in the former home of Archibald Kennedy on Broadway near Bowling Green and began devising a plan to hold the city. As he lacked naval forces, this task proved difficult as New Yorks rivers and waters would permit the British to outflank any American positions. Realizing this, Lee lobbied Washington to abandon the city. Though he listened to Lees arguments, Washington decided to remain at New York as he felt the city possessed significant political importance. Armies Commanders Americans General George Washingtonapprox. 10,000 men British General William Howeapprox. 20,000 men Washingtons Plan To defend the city, Washington divided his army into five divisions, with three at the south end of Manhattan, one at Fort Washington (northern Manhattan), and one on Long Island. The troops on Long Island were led by Major General Nathanael Greene. A capable commander, Greene was struck down by with fever in the days before the battle and command devolved to Major General Israel Putnam. As these troops moved into position, they continued work on the citys fortifications. On Brooklyn Heights, a large complex of redoubts and entrenchments took shape that included the original Fort Stirling and ultimately mounted 36 guns. Elsewhere, hulks were sunk to deter the British from entering the East River. In June the decision was made to construct Fort Washington at the northern end of Manhattan and Fort Lee across in New Jersey to prevent passage up the Hudson River. Howes Plan On July 2, the British, led by General William Howe and his brother Vice Admiral Richard Howe, began arriving and made camp on Staten Island. Additional ships arrived throughout the month adding to the size of the British force. During this time, the Howes attempted to negotiate with Washington but their offers were consistently rebuffed. Leading a total of 32,000 men, Howe prepared his plans for taking New York while his brothers ships secured control of the waterways around the city. On August 22, he moved around 15,000 men across the Narrows and landed them at Gravesend Bay. Meeting no resistance, British forces, led by Lieutenant General Lord Charles Cornwallis, advanced to Flatbush and made camp. Moving to block the British advance, Putnams men deployed onto a ridge known as the Heights of Guan. This ridge was cut by four passes at Gowanus Road, Flatbush Road, Bedford Pass, and Jamaica Pass. Advancing, Howe feinted towards Flatbush and Bedford Passes causing Putnam to reinforce these positions. Washington and Putnam hoped to entice the British into mounting costly direct assaults on the heights before pulling their men back into the fortifications on Brooklyn Heights. As the British scouted the American position, they learned from local Loyalists that Jamaica Pass was only defended by five militiamen. This information was passed to Lieutenant General Henry Clinton who devised an attack plan using this route. The British Attack As Howe discussed their next steps, Clinton had his plan for moving through Jamaica Pass at night and flanking the Americans put forward. Seeing an opportunity to crush the enemy, Howe approved the operation. To hold the Americans in place while this flank attack was developing, a secondary attack would be launched near Gowanus by Major General James Grant. Approving this plan, Howe set it in motion for the night of August 26/27. Moving through Jamaica Pass undetected, Howes men fell upon Putnams left wing the following morning. Breaking under British fire, American forces began retreating toward the fortifications on Brooklyn Heights (Map). On the far right of the American line, Stirlings brigade defended against Grants frontal assault. Advancing slowly to pin Stirling in place, Grants troops took heavy fire from the Americans. Still not fully grasping the situation, Putnam ordered Stirling to remain in position despite the approach of Howes columns. Seeing disaster looming, Washington crossed to Brooklyn with reinforcements and took direct control of the situation. His arrival was too late to save Stirlings brigade. Caught in a vise and fighting desperately against overwhelming odds, Stirling was slowly forced back.   As the bulk of his men withdrew, Stirling led a force Maryland troops in rearguard action that saw them delay the British before being captured. Their sacrifice allowed the remainder of Putnams men to escape back to Brooklyn Heights. Within the American position at Brooklyn, Washington possessed around 9,500 men. While he knew that the city could not be held without the heights, he was also aware that Admiral Howes warships could cut his lines of retreat to Manhattan. Approaching the American position, Major General Howe elected to begin building siege lines rather than directly assaulting the fortifications. On August 29, Washington realized the true danger of the situation and ordered a withdrawal to Manhattan. This was conducted during the night with Colonel John Glovers regiment of Marblehead sailors and fisherman manning the boats. Aftermath The defeat at Long Island cost Washington 312 killed, 1,407 wounded, and 1,186 captured. Among those captured were Lord Stirling and Brigadier General John Sullivan. British losses were a relatively light 392 killed and wounded. A disaster for American fortunes in New York, the defeat at Long Island was the first in a string of reverses which culminated in the British capture of the city and surrounding area. Badly defeated, Washington was forced retreat across New Jersey that fall, finally escaping into Pennsylvania. American fortunes finally changed for the better that Christmas when Washington won a needed victory at the Battle of Trenton.

Definition and Discussion of Philology

Definition and Discussion of Philology Definition Philology is the study of changes over time in a particular language or language family. (A person who conducts such studies is known as a philologist.) Now more commonly known as historical linguistics. In his book Philology: The Forgotten Origins of the Modern Humanities (2014), James Turner defines the term more broadly as the multifaceted study of texts, languages, and the phenomenon of language itself. See the observations below. EtymologyFrom the Greek, fond of learning or of words Observations Hardly any academic research was taking place into grammar in the early decades of the [twentieth] century in Britain. And the academic work which was being donethe historical study of the language, or philologywas considered to be irrelevant to children whose primary need was literacy. Philology was particularly repugnant to teachers of English literature, who found it a dry and dusty subject.(David Crystal, The Fight for English. Oxford University Press, 2006) When Philology Was King of the Sciences- Philology has fallen on hard times in the English-speaking world (much less so in continental Europe). Many college-educated Americans no longer recognize the word. Those who do often thinks it means no more than scrutiny of ancient Greek or Roman texts by a nit-picking classicist. . . .It used to be chic, dashing, and much ampler in girth. Philology reigned as king of the sciences, the pride of the first great modern universitiesthose that grew up in Germany in the eighteenth and earl ier nineteenth centuries. Philology inspired the most advanced humanistic studies in the United States and the United Kingdom in the decades before 1850 and sent its generative currents through the intellectual life of Europe and America. . . .The word philology in the nineteenth century covered three distinct modes of research: (1) textual philology (including classical and biblical studies, oriental literatures such as those in Sanskrit and Arabic, and medieval and modern European writings); (2) theories of the origin and nature of language; and (3) comparative study of the structure and historical evolution of languages and language families.(James Turner, Philology: The Forgotten Origins of the Modern Humanities. Princeton University Press, 2014)- What was happening from about 1800 on was the coming of comparative philology, best described as the Darwinian event for the humanities as a whole. Like The Origin of Species, it was powered by wider horizons and new knowledge. By the late 18th century, conscientious British colonial administrators, who had had Latin and Greek drummed into them at school, found that they needed classical Persian, and even Sanskrit, to do their jobs properly. They could not help noticing the similarities between the Eastern languages and their classical counterparts. But what did these mean, and what was the origin, not of species, but of language differentiation?Comparative philology, tracing the history and development of especially the Indo-European languages, rapidly gained immense prestige, most of all in Germany. No discipline, declared Jacob Grimm, doyen of philologists and fairy-tale collector, is haughtier, more disputatious, or more merciless to error. It was a hard science in every sense, like math or physics, with a ruthless ethic of finicky detail.(Top Shippey, For Love of the Word. The Wall Street Journal, July 5-6, 2014) Henry Wyld on Cranks and Quacks (1921)The public is extraordinarily interested in all sorts of questions connected with English Philology; in etymology, in varieties of pronunciation and grammatical usage, in the sources of the Cockney dialect, in vocabulary, in the origin of place and personal names, in the pronunciation of Chaucer and Shakespeare. You may hear these matters discussed in railway carriages and smoking-rooms; you may read long letters about them in the press, adorned sometimes with a display of curious information, collected at random, misunderstood, wrongly interpreted, and used in an absurd way to bolster up preposterous theories. No, the subject-matter of English Philology possesses a strange fascination for the man in the street, but almost everything that he thinks and says about it is incredibly and hopelessly wrong. There is no subject which attracts a larger number of cranks and quacks than English Philology. In no subject, probably, is the knowledge of the e ducated public at a lower ebb. The general ignorance concerning it is so profound that it is very difficult to persuade people that there really is a considerable mass of well-ascertained fact, and a definite body of doctrine on linguistic questions.(Henry Wyld, English Philology in English Universities: An Inaugural Lecture Delivered in the Examination Schools at Oxford University, February 21, 1921) From Philology to LinguisticsIf the nineteenth was the century in which language was discovered, the twentieth is the century in which language was enthroned. The nineteenth century took language apart in several senses: it learned how to look at language as an amalgam of sounds and hence how to study sounds; it came to understand the significance of variety in language; and it established language as a separate study, not part of history or of literature. Philology was called the nourishing parent of other studies at best.It was when the other studies, notably new ones like anthropology, began in their turn to nourish philology that linguistics emerged. The new study became unlike its origins: as the century wore on, linguistics began to put language back together again. It became interested in the way sounds amalgamate to form words and words combine into sentences; it came to understand the universals beyond the apparent variety in language; and it reintegrated language with othe r studies, notably philosophy and psychology.(W.F. Bolton, A Living Language: The History and Structure of English. Random House, 1982) Pronunciation: fi-LOL-eh-gee

Statistics Final Exam Speech or Presentation Example | Topics and Well Written Essays - 1750 words

Statistics Final Exam - Speech or Presentation Example In the case of work completed in Excel, copy and paste show the formula(s) used. No work = no credit. The problems on this exam pertain to the Malls of the Thump McDonald Property group. Thump McDonald, often referred to as â€Å"The McDonald†, commissioned his apprentices to look at various statistics to determine the efficiency of his operations. A supplier manufactures batteries for the emergency backup lights in the mall corridors. A random sample of 256 batteries is taken and the sample mean life is 6.5 years with a standard deviation of 0.65 years. The law requires 99% confidence of operation when scheduling of battery replacement. Mall security estimates that the average daily per-store theft is exactly $335, but wants to determine the accuracy of this statistic. The company researcher takes a sample of 81 clerks and finds that =$300 and s = $80. A confidence interval of 90% was used to estimate the proportion of customers who buy at least two items during their shopping mall experience. A random sample of 150 customers produced the following confidence interval: 32% +/- 4%. What is the best way to explain the results? z-test should be used when the sample size is greater than 30 (n>30) and when the mean and the standard deviation are known. T-test is best suites when the sample size is lesser than 30 (n

Online entertainment Research Paper Example | Topics and Well Written Essays - 3250 words

Online entertainment - Research Paper Example Rather, the following analysis will explore, discuss, review, and evaluate some of the major trends, segmentation, business models, business practices, as well as perspective challenges that face the online entertainment segment. Seeking to analyze online entertainment as such would necessarily be a monolithic task which could consume the space of several dissertations. However, for purposes of this analysis, three of the major players within online entertainment will be discussed and analyzed. These players are as follows: Netflix, YouTube, Apple TV, and Blizzard Software’s World of Warcraft. Through such a level of discussion, it is the hope of this author that the reader will be able to come away with a more informed and actionable level of understanding with regards to some of the best practices and constraints that defined the way in which online entertainment is presented to the end consumer. ... As half the years have noted, a dynamic shift has taken place and individuals are no longer as willing to go to the movie theater or to view television shows in their traditional format; through regular broadcast (Graham, 2012). Taking advantage of this industry shipped, Netflix is able to edit the original format; removing a litany of advertisements that had previously helped to pay for the respective entertainment’s production costs, and replace this via standardized monthly subscription fee (Vance, 2013). Although an entire section will be devoted within this analysis to key challenges facing the Netflix level of service provision, it must be noted within this introductory level of approach that Netflix has recently been faced with a series of difficulties negotiating the level of fees with both the primary service providers and the end consumer (with respect to the actual amount of money which they charge for the service). However, due to the name recognition and previous levels of consumer utility that Netflix was able to provide, it appears as if the cost structure difficulties that were faced previously will be weathered by the firm without severe loss of income (LaPorte, 2013). YouTube Overview Since its inception in 2005, YouTube has experienced a meteoric rise to prominence and has become a global leader in online entertainment. Conceived originally as an effective means of storing and sharing media content, YouTube now represents over 10% of global Internet traffic. However, regardless of its overall level of success, YouTube shares a very different business model as compared to Netflix, which has briefly been discussed above (Kelley et al., 2012). Whereas Netflix seeks to reduce and outright removed the many advertising spots and